Worker Bee Parks: Maximizing Success
When we have parks in our portfolio who cater to workers, we refer to them affectionately as "Worker Bee Parks."
This is a disparaging term, rather it defines the target market and how we approach rate and occupancy. There are a few things to remember about AOS Worker Bee Parks:
They are NOT work down trailer parks! We run our worker parks with the same set of guidelines with which we run our transient parks. Clean, comfortable, and NO junky sites allowed!
Secondly, they do not play second fiddle to transient parks. Worker Bee parks can be highly profitable since the teams are often paid generous per diem housing rates and will pay a nice price for nice accommodations.
Rarely are these parks just one industry. They may be wind farm workers, solar farm teams, or oil industry contractors, but throughout there are always sprinklings of traveling nurses, families, those who are building homes in the area and need a short term rental, or just folks on the road traveling through the area.
We love working with these parks and connecting our parks to the jobs happening in the area. We do this through our digital communications, connecting with the industries, and partnering with the local chambers.
We also manage revenue in these parks the same way we manage revenue at transient parks. In fact, it is more important in these parks since the ADR is lower overall and we need to eek out every penny we can.
If you own a worker bee park, it is worth your time to speak to one of our team members about how we can help build your success .