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New Technologies Transforming Outdoor Recreation

June 6, 2023
New Technologies Transforming Outdoor Recreation

Enhancing Outdoor Recreation with Technology

Advances in technology have the power to shape and transform all industries. New technology can bring diverse groups of people together, facilitate collaboration and communication, increase safety, and streamline business operations. If you work in the outdoor recreation industry, you’re likely already aware of tech advancements that have continued to make the outdoors a safe, engaging place for visitors of all ages. These advancements can help you make the outdoors a more accessible, inviting, and comfortable space to visitors of all ages, experience, and abilities. Here we take a look at several new technological advancements that have the ability to increase participation and safety in the outdoor recreation industry. 

Digital Memberships & Community Forums

It’s easier than ever for outdoor enthusiasts to stay connected, share information, offer safety advice, and coordinate trips using community forums and digital memberships. Integrating a free, paid, or tiered digital membership into your service module will give you the opportunity to control the information being shared and communicate with guests and visitors more seamlessly. Technology has the power to connect people across time and distance so that they can share experiences regardless of means and location.  

Social Media

Social media use has increased across age and demographics since the start of the pandemic. More and more people are sharing their outdoor experiences and adventure travels via social media apps like Instagram, Twitter, YouTube, and TikTok. These platforms are free to use and offer robust advertising tools that make it easy for outdoor industry managers to raise awareness about their services and experiences, grow their audience organically, and increase brand awareness. Influencers, especially on TikTok, have grown huge, loyal followings by sharing glimpses into their life on the road and their adventures while traveling, hiking, biking, camping, boating, and trail running. Those who run outdoor activity businesses can partner with these influencers to reach new audiences and share their services across a wider platform. 

Tracking and Safety Devices

Advancements in technology have also increased the reach and accessibility of tracking and safety devices. Even outdoor novices can now explore more remote areas knowing that they have a stronger connection to the outside world should something go wrong. GPS devices, safety beacons, and other tracking devices make it easier for search and rescue teams to find people who are lost, injured, or in trouble. This reduces the strain on resources and protects the safety of the rescuers as well as the adventurers.   

Wearables, Gear, and Clothing

Almost all outdoor recreation apparel and outfitting companies have embraced tech advances in wearables, gear, and clothing. These accessories are now tougher, lighter, and more usable than ever before. Lower price points for this gear makes it easier for even beginning outdoor enthusiasts to increase their comfort and safety while adventuring. Outdoor adventure brands have developed backpacks, water bottles, watches, clothing, tents, packs, shoes, gear, and equipment that is easier to use, more powerful, stronger, and safer than ever before. 

Access & Transportation

Changes in public policy and access to social media, forums, and apps have made it easier for outdoor enthusiasts of all ages and skill levels to gain access to the outdoors. Snowmobiles, off-road vehicles, and ride shares have allowed visitors to travel further, faster, and into more remote areas than ever before. Advancements in access means that the outdoor industry will continue to grow and evolve as younger people become aware of all that the outdoors has to offer. 

Management & Reservations 

Technology can make it easier to manage and operate a business in the outdoor recreation industry as well. If you operate a business that relies on reservations and accommodations, new software can seamlessly integrate into your website, scheduling software, and reservation platform so that they work together as one to streamline your day-to-day operations. This software makes it easier than ever before to handle turnover, refresh rooms, schedule reservations across multiple platforms, answer guest questions, convey information about amenities and activities, and manage all of your properties. You can even dispatch your team or third-party property managers to guest quarters to clean, restock, and complete turnover.   

Adaptive Equipment & Recreational Opportunities

The advancements in technology also have the power to make the outdoor industry more accessible than ever before. Some recreational activities are challenging for people who have disabilities. Adaptive equipment and recreational opportunities have become more powerful and prevalent than ever before. These accessibility options make it easier for people of all ages, abilities, and skill levels to gain access to trails, locations, and experiences that they might have previously been barred or prohibited from enjoying. Outdoor activities managers can explore integrating adaptive hand cycles, snowboards, skis, kayaks, and all-terrain wheelchairs so that they increase accessibility to outdoor spaces and activities.  

Learn More About Tech Advancements in the Outdoor Industry  

Staying informed about the latest advancements in technology in the outdoor industry will make it easier for you to adopt them in your own business. By signing up for our email list and keeping up with our blog, our team at Advanced Outdoor Solutions can make sure you’re up to date and ready to adapt to any new changes that are sweeping the outdoor recreation industry. Our team of outdoor enthusiasts loves to research, analyze, and present the latest trends and data in outdoor activities so that you can stay informed about changes that impact your business. 

We also offer those in the industry land planning, design, development, and turnkey third-party management solutions throughout Delaware, DC, and SW Florida. To learn more about these services, contact us today at 1-800-579-9796 or contact us online.