Looks Can Be Deceiving
Data-Driven Success: Beyond Surface Occupancy
One of the things we thrive on here at AOS is data. I suppose my apples do not fall far from the tree. I am a data nerd-it is why I went into accounting in the first place. Thus, as a company, we thrive on numbers and analytics.
Recently, we spoke to a client who commented that more sites seemed to be empty versus this time last year. He drove through his park and assumed his revenue was down and attributed it to what he perceived to be lower occupancy.
What he did not do is look at the data. The data showed he was up over $8000 in revenue and his expenses were lower as well-resulting in a much higher NOI versus the same month last year.
At AOS we always strive for the rate and occupancy balance. We want the best rate at the best occupancy. This means we do not strive for sold out, but rather we strive for maximum revenue.
Looks can be deceiving. Make sure you take things like ADR, booking window, and overall revenue before making final judgements.